How Do You Deal With the Objections?

TDD is a fairly short logic logic chain. People experience TDD kind of in a very step by step way where they're following in my footsteps. They've got to enable one test at a time and work their way through solving a problem incrementally. So what do you think that the top concern would be? It's too expensive. Such a tiny waste time. Well, our quality is bad. We're late. And people are burned out. Those are the three biggies.