Blue Ocean Strategy: How to Make Your Competition Irrelevant: Coffee & Productivity #40 with Farid Singh
Productivity Mastery
00:00
What Is Blue Ocean Strategy and Why Should We Care?
Blue ocean strategy is a set of 15 to 17 pools that help you make the competition irrelevant. It was developed by two professors researchers from in Seattle about 10 or 12 years ago. Strategy for me sits very, very tightly in what I call the creational space. You're actually using tools like design thinking ocean strategy are often used in creating products and services but it's not used for competing.
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