How Rocketbook Overcame a Pandemic to Launch a Planner

We got our product onto the Amazon launchpad. And I think that that was the next really important thing for us, having some exposure. We have almost 3 million email addresses now that we can email when we have product launches. So you can imagine how impossible it would be if you didn't have that direct to consumer communication channel and relationship. It would take years to just launch a new planner through retail or any new consumer product like a pen but we were able to do it in months.