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870: Becoming More Memorable and Persuasive with Diana Kander

How to Be Awesome at Your Job

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How to Share Your Story Early

"The best way to start early is with a question," he says. "What we want to be is like a magician, so what is the sound that you would make when a magician like performs their trick and does so fall asleep? That is how we want people to feel about us." He adds: "We've made that gross sound. We've made that sound. And now we can move on to something interesting or maybe even more surprising"

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