The company was incredibly siloed. We didn't have a culture internally that was grounded in high trust and clarity. And so, you know, we were not partnering well. The positive thing was everyone freaking loved CrossFit. Everybody was exactly, exactly the same.
Don Faul, a former U.S. Marine Corps platoon commander and accomplished executive with more than eight years of CrossFit experience, is stepping into the role as the company’s new CEO. Prior to accepting this position, Faul held key operational roles at growth-oriented consumer technology companies, including Pinterest, Meta, and Google.
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