It was barely a fortnight - but in that time everything seemed to change.
This week, David Yelland and Simon Lewis look at the dramatic way Buckingham Palace responded to the growing crisis over the then-Prince Andrew. Going from an initial statement that seemed - to many - to get almost everything wrong to a second statement that went further than almost anyone was expecting.
Behind-the-scenes, just what was going on for the Royal comms team? What powers were at play, how was there such a gulf between the two statements and just how hard is it to react quickly when working for an institution as unwieldy as the Royal Family?
On the extended edition on BBC Sounds, we're on patrol with the 'Pleasure Police'. Well, that's who the gambling industry has in its sights as it fights to stop the sector being hit with higher taxes. But David and Simon think it's a particularly old fashioned type of PR campaign - complete with backing from The Sun and a slogan to Save Our Bets. With the Budget looming large, they examine whether these campaigns ever work.
And what price loyalty? John Lewis is making a fresh attempt to lure members into its flagship store - with the promise of free fizz, nibbles and arm massages. But beyond the pampering, how hard is it for brands and businesses to secure loyalty - and what are the reputational risks if you have to withdraw or adapt those perks?
Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
