2min chapter

Big Technology Podcast cover image

Instagram’s Founder On Why All Social Media Looks The Same — With Kevin Systrom

Big Technology Podcast

CHAPTER

Is Twitter the Most Democratic Feed?

The long tail of content that is created by lots of people becomes this highly concentrated bit of content and the algorithm just picks from the best. I would claim that generally speaking, the long tail is dead in social media. It's very, very difficult to get views on unpopular content. And honestly, TikTok should want to make it work too because they're enormously successful in the United States. So there should be some outcome. I don't think it's intractable.

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