The Importance of Membership Programs in a Small Business

The transition of value for value is going to mean a fundamental shift in what I spend my time doing. The membership program is like that baseline revenue that you know you have as a small business. So we'll definitely be thinking about ways to improve that and make that more enticing. It's funny because it was something I thought I'd talk about at a different point in time, but it came up and it was fresh on the line.

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