How to Identify When Your Business Isn't Working | Jody Polishchuk | Sundays
Whale Informed by Triple Whale
Chia Viva: A New Business Model for Natural Foods
We moved to Boulder because, you know, that's like the Silicon Valley for natural foods. We raised several million dollars a capital from some very sophisticated investors. Because of the descriptor was chia pudding, the buyers were pushing back and they were like, no, this needs to be refrigerated in merchandising. So we repositioned it as a plant based sort of, uh, coconut milk, superfood yogurt. The brand, the launch was extremely, it was an amazing product. Shelf appeal was really good. Like I was like learning quick, quick,quick, quick,Quick, right? But there are certain mistakes on top of one another that can't really overcome
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