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Episode 233 Brian Dally from Groundfloor

Bank On It

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The Importance of Culture in a Startup

David Breyer: "We have plans this year to take that go-to-market model, stamp it out in a few more markets" He says the lending business has its own sort of subculture and they had to figure out how to integrate that into their culture. The company now has eight values that are sink or sank - demonstrated by behaviors,. They don't even have them printed on the wall.

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