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#22 How To Turn Down A Billion Dollars: The Snapchat Story
Founders
Snapchat's Redesign: An Anecdote
Snapchat was not meant to be a social network. It was designed as a small private network to share with your closest friends. Teenagers also felt this is another good insight. Snapchat had no likes, no permanence, no social anxiety. You could just send whatever you thought was funny or cool or interesting.
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