S1 EP5: Ross Simmonds, Founder and CEO of Foundation Marketing | Growth Marketing | Content Creation
30 Minutes of Growth
00:00
Master Class's Content Optimization Is a Perfect Trifecta in Terms of Conversion Rate
Every single day, millions of people go to utube to find recipes. Google thinks very highly of the idea that the person who produces a piece needs to be an authority on that topic. When they look at the author and it's gordon ramsey in its steff curry, they're looking for someone who created a certain back flip in gymnastics. Who's going to beat them in terms of authority? No one. Like this is like having michael jordan run a master class with the written word on how to win a dunk contest. Like, you can't beat jordan. So that is another thing that they tap into that just allows them to win.
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