3min chapter

The Marketing Millennials cover image

How to Write Personalized Emails, with Morgan Ingram

The Marketing Millennials

CHAPTER

How to Use Video and Email to Increase Click Through Rate

Chris Voss: When you send someone a video, most people think it's creepy sometimes. I've done gifts in videos that of the short clip of the video has actually boosted the click through rate of my emails. He says he currently uses loom and is always testing different video products. "I just tell people go test it out, see what works for you and what you feel comfortable with"

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