12. ResearchOps (feat. Kara Pernice, Sr. VP at NN/g)
NN/g UX Podcast
What Have You Learned About UX Research?
Li: Back then we did, like i mention u p a, which is now u x p a. And we always shared our research methods. We've always done that, but we didn't call it something and we didn't make it simple for people to understand. So naming it something and prescribing an order in which to do things has really helped us,. i think, grow and speak about what we do more knowledgeably than ever before.
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