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The Importance of Data in Conversions
We came up with a gummy product last year or this year. We call it B-Tready Bites. And the whole idea is it helps you lose weight. It's cool product. It tastes delicious too. The problem was we colored it and themed it to a much younger audience, which we didn't catch on till the diet season kind of ended. But obviously I'm not my customer. So we're trying to set that one as well. Like it's we're going with like darker warmer colors. The product name is changing to morning rituals from B-T Ready Bites.