10min chapter

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591. Signs of Progress, One Year at a Time

Freakonomics Radio

CHAPTER

The Influence of Industries on Societal Narratives

This chapter explores the historical influence of the car industry on the concept of jaywalking in the US, shifting blame from drivers to pedestrians to promote car sales. It delves into how industries like the auto and cheese industries have shaped societal perceptions and behaviors through strategic marketing campaigns, like promoting fondue or influencing carbon footprint awareness.

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