How to Overcome Fear of Change and Uncertainty to Start a Transformational Journey

I think nobody likes to spend $40 million, but I think the, I don't think people do. When you have defined the business case that can be replicated and scaled, even if it's not perfect, you allow yourselves to get that money that extra value now. And so when you look at it from an agile, repeatable fashion, you can innovate. If you do it right, you're spending that $300,000 instead of the 40 million at least up front. So you are in reality.