The Business of Content with Simon Owens cover image

What it takes to build a bootstrapped podcast network

The Business of Content with Simon Owens

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How Does a Podcast Marketing Partnership Work?

The third bucket that you mentioned was advertising. So how does that relationship work, like where you're helping a podcast? Ah, ono fine, sponsors a. We sell ads on all our original shows. And if a brand hires us to create a show on their behalf, and they want sponsorships, we will also do that for them. But then we also have a couple shows, like, we don't really help at all with the production or the distribution, but we do help them when it comes to selling ads.

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