
Making garbage useful with Tom Szaky of TerraCycle
How I Built This with Guy Raz
The Birth of TerraCycle
This chapter explores the founding of TerraCycle, stemming from the founder's innovative use of worms to turn food scraps into fertilizer. It highlights the entrepreneurial challenges faced, including financial struggles and the creative solutions that led to successful branding and packaging. The journey culminates in pivotal meetings with major retailers, marking significant breakthroughs for the business.
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