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Storytelling for Leaders: How Stories Make Work Meaningful | Alice Fairfax

Work For Humans

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Writing a Brand Narrative

The first tool that I usually use is a creative brief, which is a little bit about the target audience. And then I usually write a narrative and it's usually not more than a paragraph. The head of housekeeping will be engaged and come up with ideas on how they can activate the story in their space. So yeah, there's a lot of different medium that happens but I always start with a word.

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