C2E5 - How to refine your firm's value proposition (a crucial step towards strategy!)
unbillable hours - a podcast about better professional services marketing
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The Importance of a Clear Value Proposition
This chapter emphasizes the significance of a well-defined, outcome-focused value proposition in professional services. It introduces the value proposition canvas as a tool to help businesses align their marketing, sales, and delivery efforts for better clarity and communication with clients.
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