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THE FORTY-EIGHT LAWS OF POWER - Commented Book

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Enter Action With Boldness Judgment

Boldness and hesitation elicit very different psychological responses in their targets. Con artists know that the bolder the lie, the more convincing it becomes. When putting together a kon or entering any kind of negotiation, go further than you planned. Ask for the moon, and you will be surprised how often you get it. Going half way with half a heart digs the deeper grave. Every one admires the bold. No one honors the timid.

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