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How to Sell an Issue Effectively
In 98 or 99, maybe 98 a, when i was looking at the trends, i said, we've got to do a mass of push and health and wellness. We put a health and wellness advisory board and built a retail store inside one of the conference rooms with healthy products. Ah, and i thought if i showed all this to our c o and the division presidents, they'd fall in love with it. And some of them did. Some of them said, this is just now, pepsica. You're taking us too far away from our corps,. The time is not now, and you're wasting our time. A and you know, sometimes you reflect back on some