This week Francis is joined by Tom Fishburne, also known as The Marketoonist. Tom is a cartoonist and marketer who turned his satirical drawings about corporate life into a sustainable business that has brought him over 500,000+ followers across platforms.

Read the newsletter: https://www.creatorspotlight.com/p/tom-fishburne

RSVP to the Creator Business Summit: https://www.beehiiv.com/virtual-events/creator-business-summit

Follow Tom

Links & References

The Do Lecture

Timestamps

00:00 Introducing Tom Fishburne, The Marketoonist

01:05 How to price your work online

08:49 Humor as a leadership skill

11:45 The world of content creation in the early 2000’s

15:05 It’s not the ink, it’s the think

21:05 The importance of mimicry in creative work

23:26 How to create a recognizable style

26:36 You must be an entrepreneur in the creator economy

30:41 Email, the most valuable platform

33:16 The best platform for audience engagement

38:32 Red flags for clients

43:17 Why you shouldn’t scale your business

44:37 How to nail speaking engagements

52:25 Structuring your day for optimal creativity

57:39 Focussing on sustainability, not growth

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