The Importance of Data Signals in Retail

As we get to the more sophisticated, you know, bottom of the circles of hell villains here in terms of the wrongdoing, I see a striking resemblance to FinServe. And so if somebody is sophisticated and they're just sharing the information, but they're themselves not doing any bad acts, that becomes a little trickier. That sort of mentality can get a little bit sticky because they understand exactly how the system's going to react. It makes it a little scarier.