3min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

You Trust a Cabab Shop More Than the Cabab Van

I've often wondered how much lies behind both trump and brex which is that all the people in the chattering classes are basically from a class of people who love moving around. 90 % of people, particularly above a certain age, just want to stay put. Therere a huge number of people who just don't want to go anywhere. But it's a perfectly fundamental human right. Surely, the urge just to stay in the same place, the urge not to have to move around, doesn't strenow tat that seems to be right as somehow. And o, i think there is a whole weirdclass of people who don't understand the conservative mind set very well, i would

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