A Chance TSA Conversation Sparks Advice

If you’ve ever found yourself saying, “I’ll start when I have more time/money/clarity/confidence…” this episode is your permission slip to quit waiting and just start already. 🙌

While traveling with Amy Porterfield, I had a powerful conversation in the TSA line with a woman named Diana—an aspiring founder who had an amazing idea but hadn’t taken the first step. She was asking about investors and funding, and before she could finish her sentence, I interrupted her with one phrase that changed everything: "You invest in your business before anyone else will."

Y’all, this isn’t just for Diana. It’s for YOU.

Whether you’re 30 or 60, whether your idea is for a beauty brand, a coaching business, or a side hustle that lights you up—you don’t need perfection. You need proof of concept.

In this solo episode, I’m breaking down:

• Why the “perfect time” is a myth
• How to build trust in yourself when starting feels overwhelming
• What proof of concept actually looks like
• The difference between dreaming and doing

So if you’ve been thinking about starting something new, or you’re stuck in analysis paralysis, grab your headphones and let’s talk about the power of messy, scrappy, life-changing beginnings.

💥 Your idea matters. The market needs what you have. And it all starts… now.

Click play to hear all of this and:

[00:00] Why waiting for the “perfect time” is killing your dream
[00:56] The moment I met Diana in the TSA line and how she sparked this episode [02:57] Diana’s idea and what she asked me about funding (and what I told her instead)
[03:58] The ONE piece of advice I give to every dreamer: Just start
[04:51] How starting creates clarity—and what most people get wrong about this process
[06:00] The true meaning of “proof of concept” (and how YOU can prove yours) [07:30] What YOU need to do before anyone else will invest in your dream

Listen to Related Episodes:

• 10 Ways To Avoid Getting Stuck in Business
• A Playbook for First-Time Founders with Nancy Twine

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode586

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