8min chapter

The Rest Is Entertainment cover image

Mike Tyson, Bluesky & Christmas Adverts

The Rest Is Entertainment

CHAPTER

AI and Advertising: A Complex Relationship

This chapter explores the role of artificial intelligence in the advertising industry, particularly how companies like Coca-Cola harness AI to generate new content. It raises ethical concerns regarding the rights of creative individuals, especially in an era where their works are increasingly used without proper compensation. Additionally, the chapter illustrates the shifting landscape of advertising, emphasizing the importance of human creativity amidst evolving technologies.

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