Mike Tyson, Bluesky & Christmas Adverts
The Rest Is Entertainment
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AI and Advertising: A Complex Relationship
This chapter explores the role of artificial intelligence in the advertising industry, particularly how companies like Coca-Cola harness AI to generate new content. It raises ethical concerns regarding the rights of creative individuals, especially in an era where their works are increasingly used without proper compensation. Additionally, the chapter illustrates the shifting landscape of advertising, emphasizing the importance of human creativity amidst evolving technologies.
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