Contrasts in Real Estate Practices: UK vs. US

Great Britain’s real estate system is a bit different than ours here in the US. For example, they don’t have MLS—to them, MLS means Major League Soccer, which, according to them, should be called football. 

Sometimes, looking at a different country’s system helps us identify what fundamentals really matter. That’s why our guest on the show today is Dominic Marcel, leader of Keller Williams #1 ranked teams for properties listed and sold in the UK. Dominic walks us through how real estate works in the UK and the lessons we all can learn from it.

We talk about the importance of strategy and clearly communicating that strategy to your client. We dig into Dominic’s process of starting with the future the client wants and then reverse engineering from there. He also shares how he researches the type of buyer likely to buy the home and then develops a marketing strategy to talk specifically to that buyer.

This episode is going to help you think more creatively about how to build an individualized strategy for your client and how to market your offerings. Plus, you’ll catch a little bit of British slang in the process.

Resources:

• Read “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk
• Check out Experian’s Mosaic Portrait
• Listen to MREA Episode 14. Building a Successful Real Estate Business: Caroline’s Four Pillars to an Elevated Approach
• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.