2min chapter

Founder's Journal cover image

The Story of Sam Zemurray is Bananas

Founder's Journal

CHAPTER

Is the Venture Route Right for Your Business?

Shopify can monetize in a bunch of different ways. I think my biggest skepticism is, I don't know if the venture route was right for them. As you become big as a company, your needs become more bespoke. And to me, that's like how I would probably try to build moats: get make the best solution for a specific customer segment.

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