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Just Give Me Transparency, Already - E251

The Big Story

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Kroger's Self-Serve Retail Media Platform

Kroger has what they're calling custom ad groups that are going to be available for targeting. There's actually the ability to buy search based product listing ads based on someone's scent profile. The way I understand it Kroger has a sense of the sense that someone mics or doesn't like so you know people have strong opinions about lavender or whatever.

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