The Big Story cover image

Just Give Me Transparency, Already - E251

The Big Story

CHAPTER

Kroger's Self-Serve Retail Media Platform

Kroger has what they're calling custom ad groups that are going to be available for targeting. There's actually the ability to buy search based product listing ads based on someone's scent profile. The way I understand it Kroger has a sense of the sense that someone mics or doesn't like so you know people have strong opinions about lavender or whatever.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner