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377: Get your product’s go-to-market strategy right

Global Product Management Talk

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The Product Manager's Role in Product Marketing

The product manager's role is to understand what the customer needs, and then figure out how to solve that problem for them. Often our job is kind of done ounow once the product starts getting created. The key messaging and positioning that we learned first hand from the customer sometimes gets just dropped out of the process. Having some mechanisms for keeping track of this information, suring it appropriately and getting people to act on it is pretty important. This is a quick break to give you ten hard earned recommendations that will help you advance as a product manager and be recognized as a product leader. They're all in a p d f titled ten changes product team should make now to consistently launch products customers love

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