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S3 Ep5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
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The way with that it's associated with the trucks later is they'll update the route that the truck ran into this portal. The device IDs that were opted in and near that spot that pinged for location at the time. So weather app knows every time I walk into target and this truck picks up. Well, and the truck doesn't even have to be there. It could be completely without the truck.Yeah, but yeah, it's pretty crazy. I think it'll be weather up. Yeah, it's almost like an aggregator who gets all the free app data and just basically packages it and sells it.
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