#181 Why Saudi Arabia Will Invest Billions In Tennis
The Joe Pomp Show
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Saudi Arabia's Plan to Keep Investing in Sports
Saudi Arabia wants to soften its image and promote its country as a tourism destination. It seems like every single week talking about how great of a time he's having in Saudi. That is part of their plan through sports. These athletes are global ambassadors that they're essentially paying for the sport for sure, but part of it is just a tourism deal.
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