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S03.EP11 - Debunking Branding BS with Austin Franke

JUST Branding

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Cheap Car Insurance

Giko can't really differentiate itself as the cheap car insurance. It's its kind of donea 15 minutes or more could save you 15 % or more on car insurance. The tag line works because the same narrator says it every frig and time in the exact same way, with the same cadence. That is actually more important to the successof of ogico growing.

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