The rich habits institute did a study about reading habits of the wealthy. 86 % of the wealthy love to read, and 85%read two or more educate a books every month. The average speed that most people can do is around 250 words per minute. Abbiy: It's not going so fast that you don't understand. That's called speed looking, not speed reading. And so it's being efficient and effective, active, mindful and conscious.