Introduction

Josh Ho is the founder and CEO of Referral Rock, a SaaS he founded in 2014 doing over $2m a year in revenue. Referral Rock helps businesses to design, launch and manage a customer referral program. Josh has had decades of experience as a founder, pouring his early entrepreneurship energy into a notes app that he ultimately couldn’t monetize.

Timestamps
00:00 - Intro
01:24 - Josh's background
02:11 - Lessons from a failed startup
04:16 - Failed startup to new long term bet
05:41 - The idea for Referral Rock
06:59 - Pricing a B2C product
08:33 - Marketing advice for indie hackers
12:24 - Challenges along the way
14:01 - Raising
15:41 - Recommendations

Recommendations

• Book - Extreme Entrepreneurship
• Podcast - Don't Say Content
• Indie Hacker - Monica Lent

Follow Josh

• Twitter
• Josh's Substack

My links

• Twitter
• Indie Bites Twitter
• Indie Bites YouTube
• Join the membership
• Personal Website
• 2 Hour Podcast Course
• PodPanda (hire me to edit your podcast)
• This Indie Life Podcast

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