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369. A Good Idea Is Not Good Enough

Freakonomics Radio

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Do You Need a Caffine in Your System?

I'm generally a morning person, and do you need to cue or trick yourself in any way, or do you sit down and you put away the distractions and get work? I first of all, i picked thet morning because it's there's the fewest distractions. And and the smell ofa black coffee really helps as well. Do you think if you smelled it and didn't actually consume the caffine, it would have the same effect? Oh, i have to have itii need it. But, but then usually by a few hours, i'm kind of pooped out. So go figure.

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