Uncanny Valley | WIRED cover image

Too Cool for Juul

Uncanny Valley | WIRED

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Jeal Stories - How Intentionally Did They Court Young People?

The company found a way to create something called nicotine salts, which allowed them to put more nicotine in the device. The marketing materials also featured people who looked really cool. And so by design, jeell morfed from something that people might use to try to quit smoking to something that just all the cool kids were doing.

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