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Why Positioning Does Not Make the Jump From Marketing to Sales

Positioning with April Dunford

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Aligning Marketing Positioning with Sales Practices

This chapter explores the disconnect between marketing positioning and sales implementation, emphasizing the importance of aligning messaging and strategies between the two departments. It discusses the challenges of transitioning positioning from marketing to sales, including the need for customized sales pitches and addressing unspoken objections in pitch decks. The speaker advocates for collaboration between marketing and sales teams to create effective messaging that resonates with customers and improves the sales process.

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