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#166: How Creatives Should Negotiate

The Tim Ferriss Show

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The Power of Narrative

The power of narrative has been incredibly strong. Look at even products that shouldn't have a story. And the narrative is absolute critical. You don't just come to my sight, see a list of products and then buy something. I don't even think you can buy anything right? Now, because i want you to go through the entire experience. So do. Think about the experience of walking into tiffany the jeweller,. versus somebody at your maw. If we do that, and we do some other things correctly, then the money will come.

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