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Getting Up to Speed on Your Product
There are so few people who are already trained up and ready to go to write about your product or industry. If you have it, even a mildly technical product, you should be prepared to train basically everybody on your team. And actually building the product because it's going to continue to be a problem for the life of the company unless you really lead into that. The founders send weekly challenges to our go to market team and they're like, Hey, like this week, your week, the challenges to go on the product and build this integration or build this workflow.