How to Use Landing Page Tests to Find Your Beachhead Customer (feat. the One Person Landing Page and the ELU Framework)
Idea to Startup
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How to Build a Landing Page for Your Customer
The One Person Landing Page or OPLP will give us a lot of data. The strategy for the contents of the landing page is driven by a framework called Emotion, Logistics, and Urgency. You'll have about six seconds to build enough trust with a customer to buy yourself another six seconds.
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