The One Person Landing Page or OPLP will give us a lot of data. The strategy for the contents of the landing page is driven by a framework called Emotion, Logistics, and Urgency. You'll have about six seconds to build enough trust with a customer to buy yourself another six seconds.
Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.