Italian Wine Podcast cover image

Ep. 2033 How to make more money from your wine | wine2wine Business Forum 2023

Italian Wine Podcast

00:00

Cultivating Brand Loyalty: From Customers to Fans

This chapter explores how emotional connections and storytelling influence consumer choices in premium brands, inviting the audience to reassess their purchasing motivations. It highlights the distinction between regular customers and devoted fans, emphasizing the need for brands to foster passionate supporters over mere transactional buyers.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app