How to Sell Organically

If you're not selling any of the products that service organically, then I would suggest running ads is probably going to be a waste of time. You should be at least able to sell some of what you are already trying to sell without having to pump ad dollars into it. If your organic content isn't good, if it's not getting decent engagement and stuff, I would spend my time fixing that first. People aren't going to have perceived enough value in your organic content for them to buy something directly from an ad.