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How to Create a Successful Ad Campaign
My initial ads were static carousel images of text messages that someone might send after standing up for themselves, or affirmations to remind them of themselves. And then the final carousel would be a picture of the journal. It was very incongruent. But it worked really well. Now I'm about two years in, I started selling on Amazon and let that ecosystem really boost everything. The first email you'll get when you confirm your journal is, hey, while you wait, why don't you start with therapy? That's also worked pretty well.