AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
S3 Ep5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
Limited Supply
Are the Trucks Moving Around?
I would love to buy the data of every single person that's walked into a target in the last 30 days. The way to accumulate that is if you have the ability to pick up mobile device IDs outside of a target. I think it's less effective if you got trucks moving around because like, you know, the delivery trucks that target in Manhattan aren't coming at 4 p.m. They're probably coming at midnight to 7 in the morning when they can unload stuff. If you're a sub five, 10 million dollar business, Facebook lookalike 1% should probably perform better than anything else.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode