S3 E5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
Limited Supply
Are the Trucks Moving Around?
I would love to buy the data of every single person that's walked into a target in the last 30 days. The way to accumulate that is if you have the ability to pick up mobile device IDs outside of a target. I think it's less effective if you got trucks moving around because like, you know, the delivery trucks that target in Manhattan aren't coming at 4 p.m. They're probably coming at midnight to 7 in the morning when they can unload stuff. If you're a sub five, 10 million dollar business, Facebook lookalike 1% should probably perform better than anything else.
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