The Wim Hof Method and the Placebo Effect

Scott Carney: I'm very skeptical as a person, and part of being skeptical is that nothing ever works on me. He says pain doesn't occur in your neck; it occurs in your brain because your head is connected to the body through peripheral nerves. But if you're able to change your perception of the stimulus of pain, you're actually able to control it so your experience turns better, he says. "I am a daily practitioner of the Wim Hof method"