Building the high growth machine, with legendary investor and founder Elad Gil
Square Peg Founder Stories
Investing in a Market That Doesn't Exist Yet
There's an enormous amount of really interesting things, i think, happening in soush right now. One of the biggest debates is always the total addressable market for a company. How big is your market, and what can you really take in that market? And there's all sorts of ways to try and assess it. Any company working in an obvious area probably doesn't have a lot of opportunity.
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