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Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

Adtech Unfiltered

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The Rise of Free Streaming and Shoppable Ads

This chapter examines the growth of free ad-supported streaming television (FAST) and its appeal compared to subscription-based services. It also discusses changing consumer attitudes toward shoppable ads and innovations in advertising that facilitate direct purchasing experiences from smart TVs.

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